Universal is making a major splash at this year’s Midsummer Scream in Long Beach with a fan-first booth experience built for horror fans, collectors and industry insiders alike. Throughout the weekend-long horror convention, attendees can expect first-time merchandise celebrating Universal’s iconic horror portfolio, a preview of Halloween Horror Nights at Universal Studios Hollywood, photo ops, interactive experiences, limited release giveaways, artist signings and behind-the-scenes programming.

The booth underscores how Universal continues to extend its storytelling beyond the screen and theme parks, bringing fans closer to the worlds, characters and collectibles they love through product, retail and live, in-person experiences.

New Product Reveals and Merchandise Highlights
Throughout the convention weekend, attendees will be among the first to view and pre-order newly unveiled licensed merchandise inspired by Universal’s iconic portfolio of brands, including:

Universal Monsters

• Universal Monsters – Ultimate The Invisible Man 7” Scale Action Figure
  • Available for pre-order from NECA

• BoxLunch Universal Monsters Dark Zodiac Collection
  • First available to purchase at Universal Booth #219

• Whatever! Makes You Happy x Universal Monsters Collection
  • Available beginning Aug. 10 only at Universal Orlando Resort, Universal Studios Hollywood and online at shopUniversal.com

• Whatever! Makes You Happy x Universal Monsters Coquette Collection
  • Available at Toys R Us, Spencers, Box Lunch, Hot Topic, Entertainment Earth, and Shopwhatever.com

• Loungefly Invisible Man Backpack & Wallet
  • Available at Loungefly.com

• Monster High x Universal Monsters Collector Dolls
  • Available exclusively at Walmart

Halloween II

• Funko POP! Vinyl – Halloween II Michael Myers
  • Available for pre-order from Funko

• Funko POP! Movie Cover – Halloween II
  • Available for pre-order from Funko

• Monster High x Halloween II Collector Doll
  • Available for pre-order from Mattel Creations

First-Time Offered Products
Midsummer Scream attendees will have the opportunity to be among the first to shop select all-new products available only at the Universal booth, including HamiKuma pins on Friday, denim jackets from BoxLunch’s Dark Zodiac collection and Universal Monsters blind box bag charms from Whatever! Makes You Happy on Saturday and Sunday.

Fan Programming and Special Appearances
Universal will also host a weekend lineup of fan programming, artist signings and behind-the-scenes conversations spotlighting some of horror’s most beloved franchises. Highlights include:

• Fri., Aug. 7 from 6-10pm PT
  • Meet HamiKuma direct from Universal Studios Japan in the Universal booth
• Sat., Aug. 8 from 11am-6pm PT
  • Meet Bride of Frankenstein, Frankenstein, and Dracula in the Universal booth throughout the day
• Sat., Aug. 8 at 12pm PT
  • Exclusive poster signing with Dark Zodiac artist Dan Kuhlken 
• Sat., Aug. 8 at 3pm PT  
  • Universal Horror: Legends Reimagined Panel – The making of horror’s most collectible dolls-from Universal Monsters to Halloween II and beyond.  Join designers from Mattel and Universal Products & Experiences, alongside designer and horror icon Micheline Pitt, with moderator Nima “Neemz” Nakshab, for a behind-the-scenes look at how horror legends are transformed into must-have collectibles- from concept art and character interpretation to the final doll on the shelf. 
• Sun., Aug. 9 at 11:30am PT
  • Exclusive poster signing with Halloween Horror Nights Creative Director and Executive Producer John Murdy
• Sun., Aug. 9 at 11:30am PT
  • “Creative Evolution and Sustainability at Universal Horror Unleashed Las Vegas” Class – Del Wynegar, Assistant Director of Entertainment at Universal Horror Unleashed Las Vegas, gives fans and creators an inside look at how their team addresses creative opportunities, sharing adaptable strategies they’ve used to make the largest haunted attraction in the history of Sin City fresh and exciting for locals and visitors alike.
• Sun., Aug. 9 from 1-5pm PT
  • Meet HamiKuma direct from Universal Studios Japan in the Universal booth
• Sun., Aug. 9 at 1pm PT
  • “Terror in the Desert: Haunted Attractions of Las Vegas” Panel – In the shadows cast by the glowing neon of Las Vegas, evil dwells, patiently waiting for the distracted or foolhardy passersby. Join Midsummer Scream’s Rick West as he hosts a panel of distinguished leaders representing the largest professional haunted attractions in Southern Nevada: Kim Scott, Senior Director & General Manager of Universal Horror Unleashed Las Vegas; Jason Egan, of Egan Productions; and Tom Devlin, of Tom Devlin’s Monster Museum.
• Sun., Aug. 9 at 5pm PT
  • Universal Studios Hollywood’s Halloween Horror Nights Panel – Creative Director and Executive Producer John Murdy gives a sneak peek into this year’s event.
• All Weekend Long
  • “Universal Horror Unleashed: Dead Famous” in the Hall of Shadows – Dead Famous is a blood-soaked nightmare where the most infamous icons from Universal Horror Unleashed in Las Vegas become legendary headliners at Midsummer Scream in the Hall of Shadows. Step into a twisted experience featuring character encounters and frightening photo ops straight from the neon glow of Sin City’s biggest year-round horror experience!

Halloween Horror Nights First Look
Fans will also get a sneak peek into the new haunted houses at Halloween Horror Nights at Universal Studios Hollywood. 

Midsummer Scream continues to be a key moment on the pop culture calendar, and Universal’s 2026 showing reinforces its commitment to delivering bold, innovative experiences that resonate with fans year-round.