INTERVIEW – Misha Suvorov of ER Games – ESCAPE ROOM

Please introduce yourself.
I’m Misha Suvorov, actor and owner of ER Games, the company that produced Haunted Recording Studio.
Why did you decide to get involved in the escape room industry?
One of my friends came up with idea of opening an escape room a year ago. At that time I had no idea the entire industry even existed. I did my research and liked the concept. As funny as it is, I never realized we were in the entertainment business, at least not until we opened and start getting customers.
What makes your rooms unique?
No one had done a Recording Studio before. Likewise, no one has done the room we’re opening right now. We always look for unique themes. Also, I believe we were the first to implement sound and visual effects to the extent we are doing, including the unique voice of a ghost itself. Not to mention the use of a live performance by a professional actor as we do for the story line.
What do you think is the most important part of an escape room design?
The most important part is the soul, heart and sweat invested by the owner. The escape room industry is a relatively young creative business. I think there’s still some space for unique creative work by the owners. It’s like the DNA of your brand. Who, if not you, will set it? The hired designer, engineer, constructor? I don’t think so.
Besides that, finding the place is essential. Rather than create the atmosphere from scratch, I’d rather utilize something that’s already there. It becomes so authentic and real then. From that perspective, taking over a space when a previous tenant steps out of the business is a huge plus. We’ve been lucky to take over Track Design recording studio after Richard K. Allen who ran it since mid seventies. The entire atmosphere was right there. It was harder to kill it than to keep it there.
Story line is of huge importance, of course. Be creative. Write stories you believe in, stories you’re involved in. Write the stories that relate to you.
Puzzles should be unique, no doubt.
Please share with us a fun story that has happened with your company.
Uhmm, I really don’t know where to start. It’s been endless fun since we came across the idea of setting up an escape room. What I like about the escape room business, as well as the entertainment industry in general, is that it’s tons of fun! Hosting people who want to be entertained and scaring them when they want to be creeped out, all while watching on surveillance cameras – what can’t be funnier?!
The most fun customer call so far was when I spent a good 15 minutes, explaining how booking works and what Haunted Recording Studio is all about, before figuring out he was looking for an actual recording studio to record his music. I was so eager to explain that he’d better gather as many friends as he can while he was trying to make it clear that it’s not his way of doing ‘this’.
What advice do you have for players?
Even if you’re real pros – don’t forget to sink in and enjoy the atmosphere. Yeah, hitting the top score is a goal indeed, but what’s the use of it if you lose the sense of immersion in the experience down the road?!
Anything else you’d like to share?
Sure! Be good, stay positive, enjoy your life! There’s so much more!
Thank you Misha!

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