Take the Terror Home with All-New 2026 Universal Studios’ Halloween Horror Nights Merchandise Celebrating the Academy Award-Winning Film Sinners, the Final Season of
Stranger Things, the Legacy of Ozzy Osbourne and More

Starting this month at Universal Orlando Resort and next month at  Universal Studios Hollywood, Universal Studios Japan, and Universal Studios Singapore, guests can officially kick off the season of screams with a lineup of merchandise inspired by the terror, thrills and twisted storytelling of Halloween Horror Nights. This year’s global assortment levels up the fear with bold new apparel, collectibles, accessories, drinkware, home décor and more – allowing fans to carry the horror with them.

What began as an original character developed for Halloween Horror Nights at Universal Studios Japan, HamiKuma has become a global fan favorite since debuting in 2021. Following last year’s break-out success in the U.S., guests will be able to shop an expanded assortment of HamiKuma merchandise beginning Aug. 24, including a trendy plaid top, plush backpack and plaid fanny pack with embedded plush embellishments, all of which showcase the character’s signature personality.

New this year, fans can step into the world of HamiKuma like never before. At Universal Studios Florida, HamiKuma will debut with a meet-and-greet experience inside the Five & Dime store during Halloween Horror Nights event hours. At Universal Studios Hollywood, HamiKuma returns for a dedicated meet-and-greet during select afternoon and early evening times on event nights. HamiKuma will also take the stage once again at Universal Horror Unleashed with a new live show throughout September and October. Additional global experiences – including the character’s debut at Universal Studios Singapore and return to Universal Beijing Resort and Universal Studios Japan- will bring even more opportunities to fans around the world.

Universal Orlando Resort & Universal Studios Hollywood

Guests at Universal Orlando Resort and Universal Studios Hollywood can bring the Halloween Horror Nights vibes home with them through a variety of new merchandise collections inspired by this year’s killer lineup of haunted houses and experiences.

Step right up and enter the Infernal Carnival of Nightmares with the all-new Halloween Horror Nights collections at Universal Orlando Resort and Universal Studios Hollywood. At Universal Orlando Resort, the lineup celebrates the 35th anniversary of the world’s premier Halloween event with a wide array of exclusive merchandise including collectible coin and crewneck featuring bold new artwork of this year’s ringmasters, Jack the Clown and Dr. Oddfellow. Also available is a RSVLTS all-over print button-up featuring a variety of icons from the past plus a special Whatever Makes You Happy bag featuring a pinboard to showcase all your collectible pins, a bag charm blind box of the icons and more. 

At Universal Studios Hollywood, merchandise leans into designs inspired by the iconic bloody Hollywood sign and their exclusive haunted houses. Across both coasts, fans will find a shared assortment of standout staples, including blood-splattered polos, acid-wash Spirit Jerseys, and bags with haunted house-inspired charms to mix and match from Lug – each piece designed to bring the chaos of the carnival to life. Collectors can also take home a limited release acrylic figure with separate pieces that assemble into a chilling piece of commemorative artwork celebrating this year’s haunted house lineup.

Inspired by the bluesy bloodbath of the “Sinners” haunted house, this exclusive merchandise collection brings the energy of Club Juke to life. An earth-toned jacket, split-pattern button down and graphic tees along with cosplay-ready pieces — including hats and signature accessories like the Mojo and Delta Grocery & Market bags — allow fans to embody Smoke and Stack. Accessories and collectibles include etched drinkware to coasters and keychains featuring Smoke & Stack’s hats – each piece designed to feel like it was pulled straight from Club Juke.

The world of Netflix’s Stranger Things 5 crashes into Halloween Horror Nights with a merch collection inspired by this year’s new haunted house where fans will try to defeat Vecna once and for all. Highlights include pieces that recreate moments from the final season like Will’s jacket and Holly’s necklace, designed to let fans step into the story. Accessories ranging from a Demogorgon-inspired combo scrunchie and keychain, socks and a crossbody bag from Lug to a RSVLTS button-up, bringing the Upside Down to life.

Raise some hell with a chilling merchandise collection inspired by the “Hellraiser” haunted house that features apparel ranging from graphic t-shirts and tank tops to dark hoodies with character artwork. Accessories include a chain-link bracelet and a Hellraiser necklace to echo Pinhead’s signature edge. Collectibles lean heavily into the iconic Lament Configuration, with a detailed replica box that serves as a purse, graphic drinkware, enamel pins and keepsake items.

A scream-worthy tribute merchandise collection inspired by the “Ozzy Osbourne: Prince of Darkness” haunted house brings heavy metal attitude and Ozzy’s legacy to Halloween Horror Nights. Edgy apparel includes a graphic crewneck featuring bold artwork, distressed textures and iconic Ozzy imagery. Accessories and collectibles amplify the energy with wristbands and statement headwear while items like a woven throw and graphic drinkware add a rebellious twist to the home.

Fans of Art the Clown can celebrate the chaotic killings via a new collection featuring plaid button-ups featuring Art’s iconic sunflower sunglasses and even an oversized Art the Clown face bag with coordinating bag charms and phone buddies from Whatever Makes You Happy.

The book of the dead has been reopened in the “Evil Dead Burn” haunted house, launching a merchandise collection which features apparel like the burnt-orange tee featuring house-inspired graphics. Accessories and collectibles include a chainsaw-shaped crossbody bag and even wearable pieces like a pendant necklace inspired by the Book of the Dead.

Drop into Halloween Horror Nights with a collection inspired by the “Fortnitemares” scare zone. Electric pink and green graphics bring Fortnite’s signature aesthetic to life on a statement jacket, embroidered bucket hat and backpack, among other items.

Beginning August 26 at Universal Orlando Resort, this year’s Tribute Store will return to its original location to the left of the Revenge of the Mummy attraction at Universal Studios Florida. This year’s Halloween Horror Nights Tribute Store invites guests to shop exclusive, all-new merchandise themed to the 35th anniversary of the event inside Sideshow Obscura, a haunting traveling sideshow that has mysteriously returned to town. From the ticket entrance through eerie oddities, creatures, backstage spaces and a chilling midway, the immersive store reveals that this once forgotten show still has dark secrets to uncover.

At Universal Studios Hollywood, these exclusive collections and more will be available starting August 13 at the Production Central and August 18 at Universal Studios Store at Universal CityWalk Hollywood, and August 19 at the Universal Studios Store and Production Central inside the theme park.

Select pieces are already creeping online at shopUniversal.com with more to land in the coming weeks, giving fans an early chance to bring the fear home before the screams begin.

Universal Studios Japan 

Celebrating its 15th year, this year’s Halloween Horror Nights event at Universal Studios Japan presents a lineup that brings a wave of otherworldly terror from street-based experiences throughout the theme park to a survival horror game that’s taken the world by storm, as well as collaborations with popular anime series from Japan and abroad. More details regarding Universal Studios Japan’s Halloween Horror Nights as well as their merchandise program will be announced soon.

Universal Studios Singapore

HamiKuma will make his first ever appearance at Universal Studios Singapore, thrilling fans with merchandise ranging from plush backpacks and popcorn buckets to headbands and more. Debuting alongside HamiKuma will be a new hyperlocal Singapore-inspired collection featuring apparel and accessories.

Universal Beijing Resort

Building on Universal’s global legacy of immersive merchandise, Universal Beijing Resort introduces its exclusive HamiKuma collection, inspired by the resort’s most beloved Halloween experiences. Spanning everything from stationery and home décor to everyday wear, the collection features items such as plush-head pens, 3D sound fridge magnets featuring authentic live show audio, and stage costume-inspired caps. Each item transforms a memorable in-park moment into a collectible keepsake, inviting guests to relive the excitement of Halloween long after their visit.

For more information on Halloween Horror Nights and to purchase tickets, visit www.HalloweenHorrorNights.com.